RightWay Lawn & Pest Solutions (“Company,” “we,” “us,” or “our”) is a veteran-owned, locally operated home services company serving Northeast Florida. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (rightwaypest.com), contact us, or engage our services. Please read this policy carefully.
1. Information We Collect
We may collect the following types of personal information:
• Name, address, email address, and phone number (including mobile/cell number)
• Service address and property information (turf type, lot size, pest history, etc.)
• Payment and billing information
• Information submitted through web forms, contact pages, booking tools, or landing pages
• Communication and service preferences
• Technical data such as IP address, browser type, and device information
2. How We Use Your Information
We use the information we collect to:
• Schedule, confirm, and perform lawn care, pest control, mosquito control, and termite services
• Send appointment reminders, service updates, treatment summaries, and follow-up communications
• Send SMS/text messages to your mobile number if you have opted in (see Section 3)
• Process payments and manage your account
• Respond to inquiries and customer service requests
• Send marketing and promotional communications (with your consent)
• Improve our website, services, and customer experience
• Comply with applicable Florida and federal laws and regulations
3. SMS / Text Messaging
By providing your mobile phone number and opting in to receive text messages from RightWay Lawn & Pest Solutions, you consent to receive SMS messages from us, which may include:
• Appointment confirmations and reminders
• Technician arrival notifications and service updates
• Follow-up messages regarding your lawn, pest, mosquito, or termite service
• Promotional offers and seasonal service announcements
Message frequency varies. Message and data rates may apply.
To opt out of SMS messages at any time, reply STOP to any message we send. You may also reply HELP for assistance or contact us at info@rightwaypest.com or 904-290-6400. After opting out, you will receive one final confirmation message and will no longer receive SMS messages from us, unless you opt back in.
We do not sell, share, rent, or distribute your mobile phone number or SMS opt-in consent data to any third party for marketing purposes. This information is used solely to communicate with you on behalf of RightWay Lawn & Pest Solutions.
4. Sharing of Your Information
We do not sell your personal information. We may share your information only with:
• Service providers who help us operate our business, including our CRM platform (GoHighLevel), field service management software, payment processors, and scheduling tools
• Professional advisors such as attorneys or accountants, where necessary
• Government or law enforcement authorities if required by applicable law
All third-party service providers are contractually required to handle your information securely and only for the purposes we specify.
5. Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your experience, analyze site traffic, and support marketing efforts (including Meta/Facebook and Google advertising pixels). You may adjust your browser settings to refuse cookies, though some features of the site may not function properly as a result.
6. Data Retention
We retain your personal information for as long as necessary to provide our services, maintain our business records, and comply with applicable legal obligations. When your information is no longer needed, we will securely delete or anonymize it.
7. Your Rights (Florida Residents)
As a Florida resident, you have the right to:
• Know what personal information we collect and how it is used
• Request correction of inaccurate personal information
• Request deletion of your personal information, subject to certain exceptions
• Opt out of marketing communications at any time
To exercise any of these rights, please contact us using the information below.
8. Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The updated policy will be posted on our website with a revised effective date. Your continued use of our services after any changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
RightWay Lawn & Pest Solutions
Northeast Florida — Jacksonville, St. Johns County, The Beaches, St. Augustine
Email: info@rightwaypest.com
Website: rightwaypest.com